Effective Date: May 25, 2018
The following guidelines and policies (“Publisher Policies”) describe the mobile advertising standards applicable to any mobile website publisher, mobile application publisher, or mobile application developer (“Publisher”) using the Advlion Services. The Advlion Services (a) facilitate the delivery and insertion of demand partner advertisements (“Ads”) through Publisher’s mobile websites and/or mobile applications (“Properties”) to end-users and (b) may be composed of web pages available at www.Advlion.com and software, including the SOMA™ SDK and the Advlion Publisher Platform (Mammut).
Advlion reserves the right to update these Publisher Policies at any time. If an update includes material changes, Advlion shall provide notice of such update via email. By continuing to use the Advlion Services subsequent to such notice, Publisher agrees to abide by the updated version of these Publisher Policies.
Publisher is prohibited from using the Advlion Services if Publisher’s Properties feature or promote any of the following content categories:
Publisher’s Properties may be permitted, in Advlion’s sole discretion, to feature or promote the following restricted content categories, provided that Publisher has appropriate controls to ensure that such content complies with all applicable laws, rules, and regulations of the country and jurisdiction in which the content is served:
Applications and adspaces must be set up within Mammut and adhere to the following requirements:
The following requirements relate to the information Publisher must send to Advlion in each Ad request and provide in the setup within Mammut. In general, each Ad traffic source (i.e., website domain or mobile application) must be split by single website/application in Mammut. The actual traffic source must match the disclosed traffic source provided within Mammut or the Ad request. The requirements differ for in-app traffic and mobile web traffic:
To ensure the authenticity of impressions, Ads must be:
Video adspaces must also abide by the additional following requirements:
In addition to Advlion’s rights and remedies under Advlion’s Terms of Service and/or any other applicable agreements Publisher entered into with Advlion, any violation of these Publisher Policies may result in the suspension of Publisher’s Properties from the Advlion Services, in Advlion’s sole discretion. Advlion further reserves the right to suspend Publisher’s other Properties on the Advlion Services, reject Publisher’s future Properties, or terminate Publisher’s account.
Please contact traffic-quality@Advlion.com with any questions regarding these Publisher Policies.