The European Union’s General Data Protection Regulation (GDPR) enforcement went into effect May 25, 2018. As a leading global advertising platform, Advlion remains committed to protecting user privacy and complying with the legal requirements of all regions we operate.
In order to continue delivering the best experience for data subjects as advertising consumers, we process personal data under the “purposes of legitimate interests” in GDPR Article 6(1)(f), which also helps us optimize our advertising partners’ investment, combat fraud, and compensate our publishing partners.
To make this transition transparent and easy to understand for our publishers, attribution partners, and advertisers we’ve prepared this brief guide on how Advlion will handle its responsibilities under GDPR.
What is GDPR?
Fundamentally, the GDPR is a new set of rules designed to give EU citizens more control over their personal data. The legislation allows users gain access to and correct information that companies hold on them, including surveys, ad tracking, data collection, cookies, location data, and almost every other piece of a user’s “digital footprint”. It gives users the right to transfer their data to another organization. It requires companies to define how they keep data secure.
We’ve always taken user privacy seriously. GDPR gives us the opportunity to formalize our commitment to privacy within a robust legal framework. We’re even going above and beyond the requirements of the European Union and plan on offering the protections afforded by the GDPR internationally.
Will Advlion be compliant with the GDPR?
How does GDPR affect Advlion?
What is Advlion doing to meet the GDPR requirements?
Will GDPR require a new Advlion SDK update?
Advlion SDK 3.x supports GDPR and will not require an Advlion SDK update; however, if a publishing partner is collecting consent, they will need to update their integration to pass data subject requests for information or requests to remove their consent we have claimed based on our legitimate interest (i.e. forget, do not store, do not process). Publishers on the old 2.x SDK will need to update to 3.x SDK to pass consent parameters.
More information on the latest Advlion SDK can be found here.
If I work with Advlion, what should I expect
What is Advlion’s data retention policy?
How do data subjects in the EU find out if
Advlion has any data about them?
How do EU data subjects request their data to
be deleted by Advlion?
Those rights include the ability to make the following requests, which will be honored within 30 days from original request: